If the cold this winter has already left your skin looking dull and feeling dry, you are not imagining it. The coldest months are rough on complexions, bringing dullness, dryness and irritation with them, and the fix starts with the basics: richer moisturisers, looking after the skin barrier, and a gentler routine.
Nobody understands that quite like a company rooted in a cold place. Dime, the Utah-based skincare brand, has built a cult following around hero products such as the Eyelash Boost Serum and the TBT Cream, loved for their efficacy, conscious ingredients and gentleness. So when the brand launched a new hydrating face mask, it was worth a proper look — and Byrdie editor Ali Webb put it to the test in the kind of cold it was made for.
Webb admits she was skeptical about another buzzy face mask — until she gave this one a try. She first tried the Dime Dewy Recovery Mask the night she arrived in Park City for the Sundance Film Festival — the final year the festival was held in Utah — fresh off a five-hour flight and a change in altitude. Her skin looked instantly refreshed. What follows is her account of the brand behind the mask, what is inside it, how to use it, and how it performed in extreme winter cold.
Dime’s Approach to Skin Wellness
Dime Beauty was founded in 2018 by Baylee Relf and her husband, Ryan, after years of experience as a master esthetician. Relf started the brand out of frustration: the market was dominated by expensive products made with ingredients she would not use herself, while simple, high-quality options were hard to find. The answer was a results-driven brand built on efficacious ingredients and transparent pricing.
As Relf puts it, Dime is “so much more than a skincare brand” — and she does not mean that as a marketing line. For her, the brand is about wellness and self-care, and about providing a space for all things beauty, skincare and beyond.
The Eyelash Boost Serum was the brand’s first major hit. Its proprietary peptide blend is gentler on the eyes than comparable products, according to Relf. After the pandemic-era boom in interest in 2020, Dime expanded into the fragrance market, launching five eau de toilettes. Webb singles out 7 Summers as a light, uplifting, woodsy gourmand.
Why Utah Understands Winter Skin
People in Utah know best how to take care of their skin. Utahns are, in Webb’s words, pros at skincare — and she does not think that is a coincidence. Utah’s dry climate, high elevation, dramatic temperature swings and some of the strongest UV rays in the country make looking after skin a daily, practical concern there.
Dime is based in Utah, and its products reflect that: a nourishing, protective approach that still has to work. The state has a distinct, wellness-minded culture, with a real emphasis on self-care, and that shows up in how the brand thinks about formulas.
Webb says she definitely notices the difference. In her experience, powerful ingredients like vitamin C and witch hazel feel gentler in Dime’s formulas than in similar ones she has tried, leaving her skin calm and glowing even on the most frigid days. That observation is about Dime’s products in general — it is not a list of what is inside the mask itself.
About the Mask
The Dime Dewy Recovery Mask is a hydrating face mask built around three hero ingredients: NAD+, snow mushroom extract and vitamin C.
NAD+ is a coenzyme found in all living cells. It supports cellular repair and renewal by helping cells produce energy and recover from environmental damage. As we age, NAD levels decline, which can lead to visible signs of aging — and the ingredient is gaining popularity in beauty for strengthening skin health and vitality, with new research suggesting it may help reduce signs of aging when applied topically.
Snow mushroom extract draws moisture deep into the skin, while vitamin C helps to brighten and even out skin tone. The mask launched on February 8 at Ulta, Amazon and the brand’s website.
How to Use It
There are two ways to use the mask, and Relf explains both. For an instant hydration boost, apply a generous layer, leave it on for 15 minutes, then rinse it off. For the deep dive, apply it before bed and leave it on while you sleep, rinsing it off in the morning.
Both methods are suitable for all skin types. For ultra-dry skin, Relf adds, using the mask overnight on top of your nighttime moisturiser is a great option.
Tip: You can also adapt how much of the mask you put on to fit your needs. Apply a thin layer if you want a quick reset of lightweight hydration, or lay it on thick for deeper nourishment.
My Review
Webb’s first try was the night she arrived in Park City for Sundance 2026, fresh off a five-hour flight and a change in altitude. She started with the 15-minute option after her nightly cleanse, and has continued largely that way — though she also finds it great for slower mornings working from home.
The texture, she says, is thick and creamy, but once applied it is not at all heavy. It feels more like a lightweight yet protective blanket: essentially invisible on the skin, and not sticky or goopy. The mask sticks close to the skin, so it can be worn to bed without worrying about the pillowcase, and removing it is as quick and easy as rinsing off a creamy cleanser.
The deep nourishment was immediately noticeable, Webb says. The mask is rich, but not overwhelmingly so. Her skin looked plumper and more radiant, and the drier areas around her nose noticeably calmed down. She finds it ideal to apply a couple of times a week to her current winter skin, though it can be used more or less often depending on what her skin needs.
She is thrilled to have a new mask that is easy to use yet deeply nourishing and effective, and she cannot wait to see the results build with consistent use. For her current skin concerns, the mask quickly met the moment — and its hero ingredients, she notes, have even more potential over time.
The Final Takeaway
Winter is hard on the complexion, and the key is to work with the skin barrier. That understanding is what makes Dime’s full line stand out: the mask is immediately soothing, nourishing and glow-boosting, and its ingredients work to improve skin health and elasticity over time.
With the New York winter colder and more brutal than it has been in years, Webb finds herself thinking more often about brands that know these climates best. Paired with modern innovation, she says, that existing knowledge can be a game-changer.
